This Get Sponsorship website was created for one simple goal – To improve the skills, quality and confidence of the sponsorship industry. We believe that if we have high quality sponsorship professionals who use best practice strategies then everyone wins. Brands want to sponsor more, and lots more amazing ideas, causes and initiatives get the support/funding they need in order to get off the ground.
Our founder and team members aim to share their best secrets and strategies for using or acquiring sponsorship. Any training which is provided is in no way designed to be a one size fits all, you still need to make decisions based on what is best for your individual circumstances. In saying that, we think our strategies are pretty darn good 🙂
Last updated: November 2024
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Chris Duggan is the founder of House of Science, a national charity dedicated to empowering teachers and increasing science literacy among young people. Despite their success in obtaining philanthropic funding, House of Science had hit a plateau in revenue growth and struggled to secure corporate sponsorships.
House of Science felt they had exhausted their avenues for philanthropic funding and were regularly facing challenges in attracting corporate sponsors. They lacked the understanding of how to position themselves to deliver value to businesses, which was crucial for their growth and sustainability.
Upon partnering with Get Sponsorship, House of Science underwent a transformative process. Our collaboration focused on the following key areas:
"Working with Get Sponsorship has been a game-changer for House of Science. We had hit a wall with our revenue growth and struggled to secure corporate sponsorships despite our strong philanthropic funding streams. Get Sponsorship opened our eyes to the numerous opportunities within our organisation that could be of value to potential sponsors.
Their guidance helped us shift our mindset from viewing ourselves solely as a charity to understanding how we could deliver significant value to businesses. Within the first month, we saw a dramatic increase in our sponsorship outreach response rate, and many potential sponsors were now interested in talking to us.
Most remarkably, we secured a major sponsor that had eluded us for years within just two months of working together. Our confidence has soared as we now understand how to deliver value before even talking to potential sponsors, allowing us to ask for higher fees and avoid the feeling of going 'cap in hand.'
Get Sponsorship's expertise and strategic approach have been invaluable, and I wholeheartedly recommend them to any organisation looking to elevate their sponsorship strategy and achieve greater success."
House of Science’s journey from plateauing revenue to securing major corporate sponsors showcases the transformative impact of strategic sponsorship acquisition. With the right guidance and support from Get Sponsorship, they not only enhanced their revenue but also gained the confidence and knowledge to secure long-term success.
Ready to take your sponsorship efforts to the next level? Partner with Get Sponsorship and discover how we can help you unlock new opportunities and secure the funding you need. Reach out to us today and let’s make your vision a reality!
Jen Jones, the visionary founder of Auckland Design Week, approached us with an innovative concept but little to no experience in securing sponsorships. At that time, Auckland Design Week was just an idea on paper. Jen had never organised an event before and was unsure where to start in obtaining the sponsorship revenue needed to bring her concept to life.
Jen couldn’t afford to fund the event herself, making sponsorship essential for the event’s success. She aimed to use the framework of the existing Urbis Design Day event as a base for creating her event, but had no clear strategy for engaging sponsors and securing the necessary funding. Urbis Design Day had used an outdated Gold, Silver, Bronze approach to sponsorship, which Jen needed to overcome.
After partnering with Get Sponsorship, Jen began implementing our tailored methods and strategies. Our collaboration focused on several key areas:
"I have been working with Get Sponsorship for about 12 months, and they have played an instrumental role in helping me navigate the complex world of securing event sponsorships. As someone with a background in Project Management, some of my skills translated well to creating a new event concept (Auckland Design Week), but venturing into the realm of sponsorship acquisition was initially quite daunting. Get Sponsorship's expert guidance and support made all the difference.
Not only did Get Sponsorship demystify the process, they also empowered me with the knowledge and skills required to excel, such as understanding how to differentiate from others competing for sponsorships, tailor packages to the unique needs of my potential partners, and craft compelling pitches that resonated with the key decision makers I was pitching to.
Get Sponsorship's insights extended beyond the pitch to include invaluable guidance on forming contracts that not only secured sponsorships for our inaugural event but also laid the foundations for long-term retention and growth. Their strategic approach is second to none.
Get Sponsorship's expertise, dedication, and unwavering support are worth their weight in gold to anyone navigating sponsor acquisition, and I can confidently say that I would not have been able to achieve the level of sponsorship support needed to make my event a success without them.
I wholeheartedly recommend Get Sponsorship to anyone in need of expert guidance in securing event sponsorships. They are consummate professionals and an invaluable resource for anyone looking to elevate their sponsorship strategy."
Jen Jones’ journey from concept to launching Auckland Design Week showcases the transformative power of strategic sponsorship acquisition. With the right guidance and support from Get Sponsorship, she not only brought her vision to life but also set the stage for long-term success in the design industry.
Ready to transform your sponsorship strategy and achieve similar success? Contact Get Sponsorship today to learn how we can help you secure the sponsorships you need to make your event a reality.
Tyrone Campbell is the founder of Global Games, a not-for-profit organisation dedicated to delivering grassroots rugby tournaments that provide young people from all walks of life with their very own Rugby World Cup-style event. These tournaments break down barriers to entry and create lifelong memories for the participants. Despite attracting a cult-like following and having a waitlist of teams eager to join, Global Games had never secured any major sponsors.
While Global Games had a passionate following and a strong grassroots presence, they struggled to attract major sponsorships. Their existing approach focussed on asking for smaller amounts and relatively informal discussions. They had a limited understanding and capability to present a compelling value propositions to potential sponsors.
Upon partnering with Get Sponsorship, we embarked on a comprehensive transformation of their sponsorship strategy:
"Working with Get Sponsorship has been transformational for Global Games. We had always focused on providing an exceptional experience for the kids, but we struggled to secure major sponsorships. Get Sponsorship helped us see the value we could offer to potential sponsors and guided us in developing a compelling value proposition.
During one of our pitches, we were interrupted halfway through and told that our pitch was the best they had ever seen. Being compared favourably to pitches from some of the biggest names in sport was incredible. This certainly skyrocketed our confidence in our approach and what we had to offer.
The guidance and support from Get Sponsorship have been invaluable, and I highly recommend them to any organisation looking to elevate their sponsorship strategy and achieve greater success."
Global Games’ journey from focusing solely on the kids’ experience to impressing international sponsors showcases the transformative impact of strategic sponsorship acquisition. With Get Sponsorship’s expert guidance, they unlocked new opportunities, grew their confidence and identified plenty of new ways to add value to potential sponsors.
Ready to elevate your sponsorship strategy and achieve similar results? Partner with Get Sponsorship and discover how we can help you unlock new opportunities and secure the funding you need to make your vision a reality. Reach out to us today and let’s get started!
Working in a passion niche like Sports, Events, Charities, Content Creation or Gaming is a tremendously rewarding and often fun environment to work in.
Do you know what isn’t so fun about working in this niche though?
The constant struggle and requirement of securing new revenue to keep the doors open.
Every day, constantly balancing up between staff costs, operating costs, growing the organisation, investing in future developments and generating revenue.
Pursuing sponsorship from brands to help ease this pressure would surely mean everything would become so much easier, right?
But, how does someone actually get Sponsorship.? It sounds easy enough. Get some brand to pay big money in exchange for putting their logo on some marketing material. Boom, done!
Here’s how it normally goes.
It starts with developing sponsorship proposals with professional designs, great pictures and all the benefits that came to mind.
The proposals come with well thought out sponsorship levels like Gold, Silver and Bronze packages with varying amounts of free tickets, logo placements, the ability to activate and brand awareness opportunities.
It gets sent out to all the usual suspects, Nike, Coca-Cola, Banks, Insurance Companies, Car Companies, Travel Companies and so on.
But, for the most part, it falls flat on it’s face and hardly anyone even replies. Or it’s some generic email response which is generally a polite form of a big fat NO.
When a brand finally does come on board it’s so tough to keep them, let alone knowing how much money to ask for without scaring them away.
Half of them have regular staff turnover which means the relationship manager changes often, and of course their replacement wants to change or challenge everything that was already agreed upon.
Most of the time it seems next to impossible to actually get the brand to spend money on leveraging their sponsorship, while at the same time they’re wondering why they’re not getting sales from the sponsorship.
It was all supposed to an easy fix to the financial struggle of working in a passion niche. Now it seems more like a full-time job.
That doesn’t sound so fun anymore.
If only there was a way to approach brands and not only do they return emails about sponsorship proposals, but they get excited to chat about it and interested in hearing more. How much of a difference would that make?
Imagine having enough confidence and not worrying about how much money to ask for?
Finding a way to get brands to open up their wallets and spend extra money on leveraging their sponsorship over and above the money they originally paid.
Being equipped with amazing tools, measurement techniques and award-winning strategies that put you at the top of your sponsorship game?
If you’re tired of going it alone and want this kind of support, then it’s time to hit us up.
Because things won’t change unless you take action.